In a recent interview, mid-western pop rockers Every Avenue were asked a question that would normally be difficult to answer: "How would you describe your sound?" For vocalist Dave Strauchman the answer was simple: "We sound like Every Avenue." His response could not be more true. Every Avenue blends a style that is all at once innovative and reminiscent of a time in rock and roll when the name of the game was simply to have fun. The Marysville, Michigan quintet has been climbing the industry ladder since 2003 and, armed with a spectacular new record and a heavy tour schedule, it seems that ladder stretches pretty high into the sky.
Every Avenue formed in 2003 and self-released two EP's in 2004 and 2006 before signing to the Southern California label, Fearless Records, in 2007, who released their acclaimed EP AH!. In February 2008, the band released its debut full length, Shh... Just Go With It and watched it rise to #27 on the Billboard Heatseekers Chart. The record's first single, "Where Were You?" received play on Yahoo Radio and AOL Radio and was also featured on "MTV's Real World/Road Rules Challenge: The Gauntlet", gaining more than 150,000 downloads on Mark Hoppus' "Hi My Name Is Mark" blog on I-Tunes. The video also won MTVU's The Freshman.
With their second album Picture Perfect, Every Avenue is set to take things to a new level. The band bounced in and out of studios throughout much of the winter and spring working hard on the LP, produced Mitch Allan (Jonas Brothers, Faith Hill) and Mike Green (Paramore, The Higher, Set Your Goals). "We spent all of our down time in L.A. writing and recording," remembers guitarist Jimmie Deeghan. "It was a long process. Any time we had off it seemed we were flying some place to record. The experience was rough, great, awful, amazing, stressful, and rewarding all rolled into one." The highly anticipated follow up to Shh... Just Go With It, the album contains 11 euphoric, huge-sounding tracks, showcasing the band's ability to diversify their hooks. Picture Perfect offers a much wider variety of songs than their debut, ranging from mid-tempo jams to fun sing-a-longs to radio-ready hits. "We are really happy with the way the album came out," said guitarist Joshua Randall. "We were able to try a lot of things that we have always wanted to try." The excited and accomplished vibe radiating from the band reverberates on every track of Picture Perfect, which will hit stores in November 2009 courtesy of Fearless Records.
When asked about the future and what it means for the band, Jimmie simply says, "We'd rather be touring and playing music than anything else." Fans can expect to see that excitement reflected in every single second of any Every Avenue performance. Spending nearly 300 days a year on the road, including appearances at the Vans Warped Tour, the band has completed tours with such acts as All Time Low, Mayday Parade, The Maine, The Audition, Boys Like Girls, and Metro Station. The remainder of 2009 will find the band on tour with Hey Monday in the United Kingdom, before heading back for a full U.S. tour with The White Tie Affair, and a big support slot scheduled for the start of 2010.
For Every Avenue, the journey is just beginning. A fun approach to music that is fresh and unique, a dedicated fan base, a strong and supportive label, and a new record that will have people singing along from start to finish is just the tip of the iceberg when talking about the band that CampusCircle.net calls "pure rock n' roll joy." With so much already done and so much left to do, the band clearly says it best: "Hopes and dreams and memories, you cant take away from me."a band truly defining their sound and making it their own.
Making their mark though hard work, the stunning vocal stylings of singer Dave Strauchman and an unfaltering belief in their brand of quality rock tunes, the Motor City five-piece has exploded from hometown shows to international success in a few short years. The band has been a staple on the rock circuit since 2004, clocking up tours with All Time Low, Boys Like Girls, Metro Station and Hey Monday, and was featured in Alternative Press' Most Anticipated Albums 2011. The band's single "Tell Me I'm A Wreck" was in high rotation on Sirius Hits 1, with several weeks appearance on the 20 on 20 chart in fall 2010, and the poignant video resonated with fans worldwide, picking up airplay on MTV2 and was named Kerrang! TV's Video Of The Week. Every Avenue stands defiant, a stable of killer tracks under their belts, poised to take Bad Habits to new heights. Get ready to get addicted!
Set it Off
Since their formation in 2008, Set It Off has already released three EPs, signed to Equal Vision Records, toured non-stop, and shared the stage with the impressive likes of My Chemical Romance, A Day To Remember, Say Anything, Against Me! and We Came As Romans.
And now they're ready for more.
The Tampa, FL-based quintet, comprised of Cody Carson [vocals], Dan Clermont [guitar], Zach DeWall [guitar], Austin Kerr [bass], and Maxx Danziger [drums], will release Cinematics, their debut full-length record on Equal Vision Records, on September 18, 2012. The 12-track album was recorded over the course of four weeks with Zack Odom and Kenneth Mount [All Time Low, Cartel, Mayday Parade] at Vintage Song Studios in Alpharetta, GA.
In a recent interview with Alternative Press, Carson explains that the new album features Set It Off's signature sound of orchestra-infused pop with a new sense of heaviness, diversity and intensity in the album, both lyrically and musically. He states, "What's really present on this album…we're very theatrical when we present our story. If it's a darker subject, there is a lot of angst and neurosis that goes into that song…In fact, in one song, Zack and Ken think I sound like the Joker from The Dark Knight. Not that I'm going for that, I just really try to get into character for each song as far as the mood goes. It has that diversity, but it still sounds like Set It Off."
In a separate interview, Carson further expounded on the band's experience in working with Zack and Kenneth recalling, "Our favorite phrase they would use is 'You can beat that.' They allowed us to become better musicians and individual writers…in the vocal booth, they helped drive my darker side out of me when it needed to show. Through bringing it out in the studio every day, it allowed me to bring "him" out on stage too. It's like therapy for me."
For their first full-length ever, Set It Off ambitiously set out to take their signature sound to the next level and pushed themselves further than ever before in every possible way – technically, musically, lyrically and emotionally in the writing and recording process. "Musically I feel like we are the strongest we've ever been. All the touring we've done in the past year has made us night and day tighter for our live performances and working and meeting other musicians on that next level has forced us to push our skills musically in all aspects from playing to writing," explains Clermont.
Danziger notes that, "Once we got in to the swing of things though, it started coming together very naturally…we liked what we did with Horrible Kids and you can definitely hear that sound in this new record." He continues, "But a lot has happened in the past year. We've made new
friends, faced new challenges, had new experiences, and from that we've all grown up a lot. I think the new album reflects how we've changed as people. It has a similar feel to our most recent EP, but is more mature and polished."
In August 2011, the young band made their label debut with the re-release of their third EP Horrible Kids, which garnered widespread praise in the press from the likes of mtvU, Alternative Press, Guitar World, Rock Sound, Outburn Magazine and more, launched them into countless tours around the US, and ultimately prepared them to write and record their first full-length record. Horrible Kids debuted at No. 63 in the 100 Alternative Albums on iTunes, with their music video for "@reply" featured as an iTunes "Hot Music Video" and the music video for "Breathe In, Breathe Out" receiving great accolade on its own, as it was added to rotation on mtvU after winning the station's The Freshmen challenge.
Horrible Kids was recorded at Red Sparrow Studios in Wilson, NC with Brandon "B-Real" Ham and John Harrell and mastered by Paul Leavitt [VersaEmerge, The Dangerous Summer]. The EP blends contagious, driving melodies and hard-hitting choruses with genuine sincerity and a powerful message, creating an emotional concept album referencing the troubles of being bullied growing up and importance of being yourself and embracing who you are no matter what.
The band's new album takes the same energetic and passionate approach, but strays from a specific theme, allowing the band to touch on a broader spectrum of topics. "Lyrically, Horrible Kids was me digging deep into my past. With the new album, you're getting to jump inside my head and think how I think, feel what I feel, and really understand how human we all are." Carson confesses openly. "We are human - we have good times, we have bad times, we think pure thoughts, and we think impure thoughts. As far as how I describe these situations, I want you to feel like you are sitting down for a short film…and if I'm not evoking any sort of emotion from you then I'm not doing my job."
"We are very proud of our last release, Horrible Kids EP, but this album is just on a different level, and we're very, very excited about it," concludes Danziger. "This is a new era of Set It Off, and we're ready for it. "
Making a claim of performing a countless number of shows, while on face value may seem noteworthy, does not necessarily speak to the impact a band is able to make while on the road. Seemingly, since the beginning of rock and roll a band could pack themselves in a van and stay out there as long as their heart and soul could endure countless trucks stops and sub par accommodations. So when it is noted that the band Conditions have played over 200 shows it is certainly a testament to their commitment. Perhaps more impressive though, is the tangible payoff and direct impact this band has been making worldwide while grinding it out show after show. Conditions have sold over 16,000 digital songs and over 3,000 CDs on their own as independent artists. They have shared stages in the US and Europe with the likes of Paramore, New Found Glory, Red Jumpsuit Apparatus, and Good Charlotte. They have earned themselves spots on the Vans Warped Tour, Taste of Chaos, Bamboozle Festival, and SXSW Music Conference. This Richmond, Virginia band attributes much of their current success to experiences they all went through playing in previous bands dating back to their high school days. Touring at such a young age has provided invaluable lessons that are still carried with them to this day. While learning from past mistakes may be paying off in the present, all the wisdom in the world will not make up for a lack of quality songs.
It does not take but one listen to the music of Conditions to quickly understand why they have been able to make fast and lasting impressions on fans. They write songs that are instantly accessible to a listener without any dilution of heart or lack of hard cutting edge. Their commanding stage presence and airtight musicianship during live performances emits a vibrant and impassioned spirit. It is this rare mix of charisma and chops that has allowed Conditions to amass a loyal and supportive fan base from swooning teen pop fans to discerning older rock fans. Those fans purchased 4,000 songs off of their You Are Forgotten EP in the first month of its release. It is exactly that type of zealous fan reaction that has caught the eye of media outlets nationwide. The Alternative Press recently proclaimed the band as one of their "100 bands you need to know in 2010".
2010 is indeed looming large for Conditions. Their brand new full-length album, "Fluorescent Youth", is set to be released on September 14th through Good Fight Music. The songs are steeped in hard rock with an infusion of heart felt pop. Track after track finds towering hook laden choruses fit to reign on radio's airwaves. The vocal prowess of Conditions is on full display as engaging 3-part harmonies sing songs of life, love, and hope. The depth and substance of the lyrical content will assure these high powered pop rock anthems resonate with fans on an authentic and meaningful level. "Fluorescent Youth" is the sure fired vehicle that will skyrocket Conditions into the next strata of stardom.
Car Party. Now here is a band well worth your time; a band that shows more than promise, but absolute skill in their craft; a band well beyond their life span. Hailing from the Baltimore area of Maryland, this four piece play a pop-tinged alternative rock that will easily make fans of the 90's fall in love. With a sound that would work great alongside the likes of Third Eye Blind, Jimmy Eat World,... Death Cab For Cutie, and The Early November, Car Party have all the ingredients for a successful musical formula.
What is most surprising about this band is just how young the group still is. Founded in late 2009, the band didn't even have a full formation or sound until sometime the following year. Coming together in the beginning through a CraigsList post by drummer Taylor Hughes, Car Party quickly began to impress their local scene and self released an EP late 2010 titled Excuses. The album garnered them a lot of attention for obvious reasons. With the hit single, "Love Online", Car Party was quickly excelling and crafting their already amazing sound.